I started SIGN for two reasons, our sweet Golden, Lacey and our energetic Husky, Luna. Lacey had been gaining 1-2 pounds a year as she matured and Luna had overall digestive issues. On a drive out West, I was listening to a freeze dried dog food advertisement of all things (another story). At the end, I was sold, but researching the price caused a severe case of sticker shock. I thought, I like to cook and maybe I can come up with something. Both my dogs were on kibble. My goals were simple. Make a dog food that was as healthy as possible for the lowest price.

SIGN = Simple Ingredients Good Nutrition was the result. I could go on but I’d like you to try SIGN. Why? Because I know your dogs health and longevity are important to you and a lifetime of kibble is not conducive to those two goals. SIGN is not the only answer but it’s a great place to start.  Your dog’s healthier diet should be a journey not a destination. There are so many cost effective ways to get real, single ingredient, nutritious food to your dog. And isn’t that dog of yours worth the time and effort? Think for a minute of what that beautiful, loyal, and joyous creature does for you not just daily but for their entire life. I stand ready to share years of trial and error with you. Let’s get started...together.

Respectfully,

Scott Charles

Founder of SIGN Dog Food Supplement

Our Story

Luna- Siberian Husky

Lacey- Golden Retriever

Veteran owned & made in Wisconsin